Royston Housing Market Boosted By Better Broadband

13th July 2021 posted in PROPERTY NEWS

At Country Properties, we know many factors influence buyer behaviour in the housing market. The events of 2020 and 2021 has changed what is important for many households, and this is seen in what people look for in a home.

Through speaking with clients, and staying in touch with the latest housing market studies, we know what buyers are looking for. Right now, the importance of good broadband connectivity cannot be overlooked.

A June 2021 study carried out by Zen Internet (a broadband provider, so they have a vested interest in the findings of the study) of 2,000 UK property buyers produced the following findings:

·       75% would not buy a home if they knew there was poor internet connectivity

·       75% of respondents would be more include to purchase a property that was full-fibre enabled, with people saying they would pay, on average, £1,514 more for a full-fibre enabled home

·       91% of respondents said they rate the consistency and reliability of broadband connectivity as a more important factor than ever before when buying a home

Better broadband is on the way in Royston

We all know that reliable broadband is essential for a happy homelife, especially now with remote working being commonplace. Therefore, Royston homeowners, and people looking to buy property in Royston, should be pleased to hear about plans announced by Openreach to boost broadband in the area.

Key figures and benefits from the work include:

·       A cost of £144m for the project

·       Broadband which will be 10 times faster than the average home broadband connection

·       At the top download speed, it will take two minutes for a user to download a two-hour 4k film

·       At the top download speed, 100 music tracks can be download in less than seven seconds

Royston homeowners will receive a better standard of broadband

The project is set to take a few years to complete but Royston is expected to benefit by April 2025. Other areas that will reap the rewards of improved broadband connectivity by this time include Hitchin, Baldock and Arlesey. The following year, areas such as Ashell and Shefford should benefit from better broadband.

Openreach’s regional director Kieran Wines said in a statement; “Nobody in the UK is building full fibre faster, further or at a higher quality than Openreach. We’re reaching more communities than ever and our team of highly skilled engineers, alongside our build partners, are working hard to deliver some of the fastest and most reliable broadband available anywhere in the world. Just last month we announced 154 rural and hard to reach locations were to benefit, so it’s great that we’re able to reveal another huge broadband boost for the region with these additional 47 locations.”

There is every indication that more than 100,000 properties in Hertfordshire will benefit from improved broadband connectivity.

The John Henry Group is named as a company assisting the new network build, and programme director Jonny Wilson said: “This is fantastic news for Openreach, the John Henry Group and ultimately the customer. We are working very closely with Openreach to enable this build ambition into a reality. Scaling this ambition will require investment in a number of key aspects, including new opportunities for an entry level demographic. The UK telecoms industry is only going to grow in the coming years, and for everyone here at the John Henry group, being part of this build commitment with Openreach is one we are thoroughly looking forward to.”

In line with Government guidelines, our Royston branch is open and is staffed with sales and lettings personnel.  If you have any queries or need advice on property sales and lettings then please call 01763 245121 or email